Brooks Running has become the exclusive footwear and apparel sponsor for the 23rd European Athletics Championships, which will take place in July 2016 in Amsterdam. That is where Brooks relocated its European head office earlier this year: The brand's facilities are based in the Olympic stadium, where most of the events for the European Athletics Championships will be held. Brooks is to kit out all volunteers and officials with exclusive running products. On top of this agreement, Brooks Running is hosting the Brooks 10K Champions Run, designed for the occasion. The quarter marathon is expected to attract 25,000 recreational runners to Amsterdam at the end of the sporting event.

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