Brooks Running has launched a new global brand campaign entitled “Live the way you run. Run happy.” The campaign is meant to capture the positive impact of running on various aspects of the runner's life. The U.S. company said that the campaign was inspired by its belief that a run could change a day, or even a life and the world. Created in partnership with Leo Burnett Chicago, the campaign will run across broadcast, social, print and digital media. It will start on Feb. 13, during the U.S. Olympic Marathon Trials, with the first ever TV commercial aired by Brooks. The company will also organize “Idea Runs,” a series of fun runs and virtual runs, to go with the campaign.

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