Bruno Rüdisüli has been appointed managing director of Puma's Swiss sales subsidiary, replacing Andreas Schmocke, who left the post at the end of 2010. Rüdisüli, 46, has worked for Adidas and Amer Sports in Switzerland. He ran Salomon's operations in the country for a while and then headed up Amer's Swiss subsidiary from the beginning of 2008 until April 2010. The manager will report to Alexander Hagen, who has supervised all of Puma's activities in the European Economic Area since last summer.