Brunswick spins off its fitness equipment segment

2018-03-09T00:00:00

Brunswick Corporation's board of directors has decided to spin off its fitness business, represented by Life Fitness, Cybex, Hammer Strength, the Indoor Cycling Group and Scifit. FitnessCo, a new public company whose name will be formally announced at a later date, will incorporate these brands and the Brunswick Billiards business. ...

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.