Brunswick spins off its fitness equipment segment

Brunswick Corporation's board of directors has decided to spin off its fitness business, represented by Life Fitness, Cybex, Hammer Strength, the Indoor Cycling Group and Scifit. FitnessCo, a new public company whose name will be formally announced at a later date, will incorporate these brands and the Brunswick Billiards business. ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.