Burton Snowboard's current president, John Lacy, will be joining Donna Carpenter, joint owner of the company along with her husband Jake Burton Carpenter, as its co-chief executive. The company has also appointed Sarah Crockett, formerly with Vans and REI, as its new marketing director. Sharing a two-decade history, John Lacy and Donna Carpenter have been leading Burton together for the past three years. Both will be moving to Europe next year to focus on the development of Burton in the local market. Under the new management structure, Carpenter will continue to delve into the women's market and purpose-led marketing, while Lacy will be refining the company's strategy and supervising everyday operations. As president of Burton, Lacy notably expanded the brand's direct-to-consumer efforts. Reportedly, Burton is coming off a successful year, having paid out 100 percent of its profit-sharing bonuses and achieved its highest inventory efficiency in a decade.