Burton Snowboards will launch its burtonstore.eu website by the end of the month. The idea is to sell its premium sub-brands of clothing Mark XIII, iDiom and AK directly to European consumers through the net. The offer is dedicated to all major European markets with the exception of France and Scandinavia. While discussing this matter with its importers in the Nordic countries, the global market leader in snowboards continues to face difficulties with its rights on the Burton brand in France, which are held by a menswear chain by the same name. Burton Europe felt that the distribution network for its three sub-brands is just too small, but there are no plans to sell items from its core business through the internet. Separately, Burton plans to open next month its 6th flagship store worldwide in Osaka, featuring also its new Channel Islands surfboards and surf gear

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