Callaway Golf has announced a partnership with AAA Games Studios, the gaming and virtual reality (VR) experts based in Madrid. AAA Games is the developer and owner of “Golf 5 WIPP,” a proprietary VR technology that simulates the movement of golf clubs and the golfer’s swing, thereby providing an immersive golf experience. The companies will collaborate to find multiple ways to attract future generations to the game of golf, Callaway said.