Camille Lacourt, the French swimmer and heartthrob who claimed three gold medals at the European championships wearing Arena last year, including the 100-meter backstroke, has signed a three-year sponsorship deal with TYR for all of his race-day technical apparel and equipment
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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