Canterbury succeeds Kappa as the new technical sponsor of UBB (Union Bordeaux Bègles). UBB is a French rugby union team based in Bordeaux. The club competes in the Top 14, the first level of France's professional league system. The deal is effective from July 1, and will last for five seasons. It is Canterbury's first partnership of this kind in France. As such, it is expected to help the brand expand in the country. Canterbury is distributed in France by Sport Finance.
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