On Jan. 1, 2022, Olivier Cantet, a 56-year-old executive with over 20 years of management experience in the outdoor and sporting goods industry who describes himself as a “leading French e-bike specialist,” will join Moustache Bikes, a ten-year-old French supplier of e-bikes, as CEO. He will leave Private Sport Shop, the French e-commerce platform for sporting goods that he helped to acquire in 2018, running it since 2019. He will continue to hold a stake in the internet platform, which is now active in seven countries and claims to have 14 million members. Cantet has held management positions at Millet and its former parent, Lafuma Group, as well as Rip Curl, Oakley and Jules, a French fast-fashion retail chain. He has also been an active investor in sports-related startups such as Fatmap.com, Satisfy Running and Everide.app. At Moustache Bikes, which recently restructured its marketing, delivery and quality departments, Cantet will be aided by Romain Berthet, who has been the company’s director of operations for seven years and will assume the position of deputy CEO. The management duo will be supported by Moustache Bikes’ founders, Emmanuel Antonot and Greg Sand, who will concentrate on business development. One of the goals is to expand the company’s sales outside France, which currently represent about 40 percent of the turnover.
