According to Sportfack, Casall, the Swedish fitness and yoga apparel brand, has seen a 21 percent increase in sales in 2020/2021. Now the company is continuing its growth and announced that it is heading for another record year, with key growth markets said to be Norway, Spain and the DACH region. Thanks to the good business development, new hires have been made, including Sofia Brandberg as the new CMO. She previously worked as CMO for the Swedish gym chain Actic Group, where she launched a new brand platform and visual identity, among other things. Brandberg also led the work on the group’s digital distribution and professionalization of the marketing function. She will begin her new position at Casall in August.

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