British sportswear brand Castore and Genoa Cricket and Football Club (Genoa) have announced a new multi-year partnership beginning with the 2022/23 season. The deal will see Castore become the Italian club’s official kit and retail partner. The brand will provide bespoke designs for the club’s match and training kits across their men’s, women’s and youth sides and to their fans. Founded in 1893 and the winner of nine Italian Championships, Genoa currently competes in Serie B, the second division of Italy’s football league system.