CEP, a young German brand of compression apparel, is investing massively in consumer-oriented advertising, not only in special interest magazines, but also in billboard ads in major Austrian ski resorts such as St. Anton, Sölden and Zillertal as well as the smaller German snowsport hot spots such as Garmisch-Partenkirchen and Oberstdorf. The company expects to reach more than 40 million consumers with this campaign. Retail customers can receive – along with their winter order – additional compression socks for their own customers for testing free of charge.

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