Champion launches new women’s campaign with rapper Saweetie

2022-03-18T06:39:00

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U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, ...

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