Chervò has officially launched Chervò USA, as announced at the PGA Merchandise Show in Orlando in late January. The new company, which will be independent in terms of logistics and production, will be responsible for the North American, Latin American and Caribbean markets. Charles Shaefer has been appointed as chief executive and creative director of the new U.S. branch. Shaefer has previously worked at Ralph Lauren and has more than 13 years of experience in designing for luxury brands and golf apparel.

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