Chervò is making new investments in Asia, considering the fact that there are an estimated 3 million golfers in China and 500,000 in India. It has inaugurated its first single-brand golf shop in China within Beijing's Shin Kong Place department store. Featuring a new avant-garde look, inspired by the “Watch out flying balls” theme and replicating a golf course, it is said to be the first of a new series of pro shops and store corners due to be opened in China in the near future.

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