Chervò is opening its first off-course flagship store on March 30. Featuring an innovative design developed by Umdasch to reflect the Italian golf brand's chic-tech spirit, the 180-square-meter structure will be located next to the company's head office at Costermano, north of Verona. It will take the place of a former factory outlet, which has been moved into the warehousing area in the back of the building. Chervò and its distributors already operate several mono-brand pro shops, the latest one of which is part of the recently inaugurated San Vigilio golf resort on Lake Garda.

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