Chiemsee, which shares the same ownership as Kappa Germany, is relaunching the German action sports brand, capitalizing on its heritage. Shown at the last Ispo, its new ‘Originals' collection is meant to emphasize the roots of the brand in the boardsports sector. A new marketing campaign will be launch in the autumn under the ‘No borders allowed' tagline through print, online and social media. Chiemsee is currently concentrating on the German, Swiss and Austrian markets, but it has distributors in Spain, Portugal and Belgium. It plans to enter Finland and Poland. The company manages 40 shop-in-shops and 8 own concept stores at the moment. Chiemsee recorded total sales of € 25 million in 2010, down slightly from the previous year due to a reorganization at the end of the first half.

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