China's Peak Sport has opened its first Spanish store in the Argüelles district of Madrid, focusing on basketball, fitness and streetwear. A few months from now, it will start offering its products on an online store for the Spanish market.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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