Ciesse Piumini was back at Pitti Immagine Uomo in Florence in January, after a ten-year absence from the trade show. The brand presented a capsule collection which takes inspiration from the 1980s' fashion trends. The Italian brand has plans to considerably expand its exports, currently accounting for only 10 percent of its sales, with a focus on Europe, Asia and North America. Ciesse Piumini was founded in 1976 in Borgo Buggiano by Silvano Cinelli, whose initials became the brand's name. The brand was best known in the 1980s. In 1986, Princess Caroline of Monaco and her husband, the late Stefano Casiraghi, participated in the Paris-Dakar Rally, wearing Ciesse Piumini products. Since 2011, the company has been part of Sport Fashion Service, which also owns the West Scout skiing apparel brand. Ciesse Piumini posted consolidated revenues of around €25 million in 2018, up by 15 percent from the previous year, and is targeting annual revenues of around €40 million in 2021.

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