Cisalfa Sport has launched a new retail concept, called Cisalfa 2.0, intended to place more emphasis on the product and to provide a more emotive shopping experience. It is starting off with a store located at 18 Corso Vercelli in Milan. It replaces a former Germani Sport owned by the same group. The format will be rolled out to all the 130 stores of the leading Italian sporting goods retail chain before the end of 2016.

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