Clif Bar & Company announced the formation of the Trailblazers Incubator, an internal new venture group designed to create breakthrough innovations and sustainable business opportunities. Based at Clif Bar’s headquarters in Emeryville, California, the Trailblazers team will primarily develop new growth strategies for Clif Bar. This includes expanding into new categories that align with the company’s Five Aspirations business model. Overseen by chief innovation officer Rizal Hamdallah and led by incubator senior director Greg Lok, Trailblazers’ first project is Clif Pet, the launch of plant-based snacks for pets. Clif Pet will start selling in the U.S. this year with three flavors of snacks for dogs. Clif Bar – currently in the process of being sold to food giant Mondelēz International – has generally set an ambitious goal of doubling the size of the company. The company said that the decision to enter the pet snack category is supported by the dramatic increase in pet ownership and the growing demand for human-grade pet food. With pets being considered part of the family more than ever, this category represents a significant growth opportunity for Clif Bar. It was not disclosed if or when Clif Pet will be introduced internationally.

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