Companies appreciated and approved the additional benefits offered by hybrid trade show formats during the pandemic but still want to participate in physical trade fairs. Among the respondents in a new survey conducted by Messe Frankfurt, 97 percent said that in-person events are essential components of trade fairs, including 67 ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here