Confirming previous reports, Kelly Slater, the former surfing champion who broke up with Quiksilver six months ago, has announced the planned launch of a new lifestyle brand, called Outerknown, in collaboration with the Kering group in the autumn of 2015. John Moore, who has collaborated with Slater in the past, will be the creative director, overseeing product and marketing. Moore, who was recently named by Gentleman's Quarterly one of this year's best menswear designers, indicated that Outerknown will be a timeless, “transitional” brand for men and women that will bring together elements that are typical of surfwear brands, designer brands and technical brands. It will be intended for surfing, hiking and other outdoor pursuits.

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