StockX, the Detroit-based tech company focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards and more, has released its latest midyear data report, Big facts: brands making moves. The report highlights the fastest-growing brands across sneakers, collectibles, shoes, apparel and accessories.

Drawing on StockX’s global sales data from the first half of 2025 compared to the same period in 2024, the report reveals which brands are gaining momentum and market share among today’s culture-driven consumers. Notable takeaways include the continued dominance of performance styles in the sneaker space, a surge in interest in trading cards and Pop Mart’s Labubu collectibles, the enduring appeal of Murakami, and an increased focus on jerseys within the apparel space.

Source: Asics

Asics top position was boosted by, among others, the sell-through of the Gel-NYC model.

“This year’s report underscores how both old and new brands are winning over consumers and finding success on our platform,” said StockX CEO Greg Schwartz. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now. I’m excited by the growth we’re tracking and the number of consumers who continue to turn to StockX to make these purchases. Their passion fuels everything we do.”

BigFacts_Q32025_Infographic

Source: StockX

StockX’s latest midyear report highlights the fastest-growing brands across sneakers, collectibles, shoes, apparel, and accessories in 2025.

Key Report Highlights:

Asics (+71%) is the fastest-growing sneaker brand on StockX for the second straight year. The Gel-1130 remains its top-selling silhouette and was a key growth driver, as was the Gel-NYC. A smaller boost came from the GT-2160, a silhouette that several big names put their mark on recently, including JJJJound, Kiko Kostadinov and Kith.
Salomon, meanwhile, enjoyed a comeback this year. It returned to the list in the No. 3 spot, posting 53 percent growth in 2025 after a down year in 2024. A resurgence in the brand’s most popular silhouette – the XT-6 – helped, as did the XT-Whisper, which was reimagined through several new colorways as well as collaborations with Sandy Liang and Kith. The momentum of the XT-Whisper is promising for Salomon, as so much of the brand’s growth has historically relied on the XT-6.
Further proving that the running aesthetic isn’t dead is On. The Swiss sports company was the No. 5 fastest-growing sneaker brand on StockX (+15%), despite its playbook not including many of the hype sneaker collaborations that typically drive secondary market growth.
Anta ranked No. 4 with a 51% surge in sales during the first half of 2025, building on its explosive 1,901% growth in 2024. Kyrie Irving’s signature shoe line continues to fuel demand.
Murakami collabs pushed New Era and Louis Vuitton to triple-digit growth in the accessories category. New Era (No. 3) sales jumped 274% year-over-year, driven largely by the brand’s collaboration with Takashi Murakami. The famed Japanese artist brought his playful touch to classic baseball caps for the 2025 MLB Tokyo Series game between the Los Angeles Dodgers and Chicago Cubs. Murakami also had a hand in landing Louis Vuitton the No. 5 spot on the list with 133% growth year-over-year.