Consumer

Chinese consumers between love for the outdoors and pursuit of premium activewear

By 2025-12-03T07:11:00

Quan-You Zhang via Unsplash

Source: Quan-You Zhang via Unsplash

China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions. 

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