Valentina Giannella
Valentina Giannella leads SGI Europe’s editorial strategy and content operations. With more than 20 years in international media, she brings deep experience across broadcasting (Mediaset-Media for Europe), publishing (DeAgostini Group), and a pivotal leadership role at Red Bull Media House, where she helped guide the transformation from branded-content unit into a global media powerhouse.
She later advised global corporates through Industry Dive’s studio, supporting Fortune-level companies in modernizing their corporate and marketing content capabilities, and shaping the editorial voice of emerging high-tech private equity firms.
At SGI Europe, Valentina holds a dual mandate: as editor-in-chief, she steers daily coverage of the sporting-goods industry, while reengineering content workflows into a future-fit, technology-enabled, and rigorously human-centered editorial system.
✦ Got a tip, proposal or idea? Contact me via email at valentina.giannella@edmpublications.com
Contact info
News briefsColumbia launches Endor-inspired collection
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
ArticleChinese consumers between love for the outdoors and pursuit of premium activewear
China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions.
ArticleFarewell to Nicola Pietrangeli
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
ArticleOlympic flame lit for Milano Cortina 2026
The Olympic flame for Milano Cortina 2026 was lit in Olympia during an emotional indoor ceremony.
ArticlePuma revives owned media play
The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.
