Perfect Moment, a luxury fashion and sportswear brand founded in 1979 in Chamonix, France, by Thierry Donard, a French racer turned filmmaker, announced that Priyanka Chopra Jonas, an award-winning actress, producer, philanthropist, activist and entrepreneur, and her husband Nick Jonas, a Grammy-nominated artist, songwriter and actor, have partnered with the brand as investors. The figure of the investment was not disclosed.
The label is best known for its colorful and fashionable ski and surf apparel, regularly worn by celebrities, VIPs and influencers. This is the first time the couple has entered into a business partnership in the fashion industry. The power couple, loyal fans of the brand, will play an essential role in the brand’s expansion into new markets in Asia and the Middle East. At the same time, the aim is to continue to grow the brand in its largest markets, such as the U.K. and the U.S. While Perfect Moment has evolved from a brand for extreme athletes to a fashion brand focused on women’s apparel, the company plans to refocus on its existing men’s collection to create a balanced offering for its entire customer base.
In 2010, the headquarters of the originally French brand was moved to Hong Kong and then to London after Jane and Max Gottschalk took over ownership.
