Adidas’ basketball hub may move to Los Angeles

Adidas has decided to move its basketball operations in the U.S. from its North American campus in Portland, Oregon, to Los Angeles, according to Business Insider. The move would follow the brand’s appointment in December of Jerry Lorenzo, founder of the Fear of God brand of streetwear, as the person ...

REGISTER a Free Account today or SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

Or continue reading this article and REGISTER NOW. If you are interested in a Team or Corporate subscription, click here to find out more