Adidas has announced the launch of yet another share buyback program that will involve investments of €4 billion until 2025, starting in January 2022. It has already bought back €1 billion worth of shares this year. Adding annual dividend payouts in a range of 30 to 50 percent of net income each year, this should help the company reach its goal of returning between €8 and €9 billion to its shareholders during the five-year period of its current “Own the Game” business plan. “Over the next couple of years, our business will become significantly more cash generative than ever before,” said Harm Ohlmeyer, chief financial officer of Adidas. Most of the repurchased shares will be canceled.

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