Adidas announced the start of the first tranche of its new multi-year share buyback program, announced in December 2021. As part of the program, the company intends to repurchase up to €1 billion worth of its own shares during the first quarter of 2022 alone. The company, which already completed a €1 billion buyback throughout the year 2021, has pledged to use its large cash returns to repurchase up to €4 billion worth of own shares between 2022 and 2025, canceling most of them afterwards. It also plans to return an additional €4 to €5 billion to shareholders in the form of dividends during the period, as well as most of the cash proceeds from the divestiture of Reebok, which is set to take place in the current quarter.

Topics