Aquasphere has founded an R&D Hub that will rely on swimmers of any level from fitness to elite to help develop its products and the related marketing, retailing and merchandising. As a start, the Italian brand of swim goggles and masks has signed a deal with the French swim club CN Antibes, whose vice president is the four-time Olympic medalist Alain Bernard. Expansion into North America and Asia-Pacific is in the works. Aquasphere recently established new headquarters in Sophia Antipolis, France, but its factory remains in Genoa, the Italian city where it was founded. The brand is a subsidiary of the Aqualung Group.

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