Asics Corp. has announced that Asics Ventures Corp., its investment arm, will host an event with Indian start-ups titled Asics Innovation Pitch in India. The event is powered by the Indian firm GHV Accelerator. This is Asics’ sixth program for start-ups, following the Asics Tenkan-Ten, which was held twice in Europe, and the Asics Accelerator Program, which was held three times in Japan. It will be the first such program in India.
The Asics Innovation Pitch will focus on three themes: “Broader Market Access to Runners,” “More Attractive Running Experiences,” and “Better Products Based on Vision2030,” with the aim of accelerating business development in India and the creation of future new business. Asics will receive proposals for cooperation with Asics India Private Ltd. (AIN) from Oct. 18 to Nov. 30, 2023. The selection is open to companies that are registered as legal corporation or a company mainly based in India. Asics Ventures will select the six finalists who will participate in the pitch event scheduled for March 2024. The winning companies will begin business collaboration with AIN.
