Blaming the Covid-19 pandemic, Seafolly has filed for voluntary administration. Scott Langdon and Rahul Goyal of KordaMetha Restructuring were appointed to administer the Australian swimwear brand on June 29 and will soon begin a process for the sale of the business. Seafolly has been owned by a U.S. private equity firm, L Catterton (itself partly owned by LVMH), since 2014. It operates 44 stores in its home country and 12 others abroad. Its products are carried in Europe by e-tailers such as Asos, Bergfreunde and Zalando and by brick-and-mortar retailers such as Selfridges. The brand recently began selling through China’s Tmall as well. While Zoggs has been taken over by Head, as reported elsewhere in this issue, another Australian brand of swimwear, Tigerlily, went into voluntary bankruptcy proceedings in March. Its administrators are the same ones who are taking care of Seafolly.