Corporate and M&A

Balance Athletica to change name to Vitality

2022-03-23T16:52:00

Balance Athletica, a Denver-based athleisure brand founded in 2018, has announced that it will change its name to Vitality. The announcement follows a trademark infringement lawsuit filed by New Balance in the U.S. District Court of Massachusetts in November 2020. New Balance claimed that Balance Athletica used a “confusingly similar ...

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