The Aussie actor who plays Thor and the brother of Amazon founder Jeff Bezos have teamed up to create a new health and wellness platform with global aspirations. HighPost Capital, a private equity firm led by David Moross and Mark Bezos, has acquired Centr, a digital fitness platform founded by 38-year-old Chris Hemsworth, and Inspire Fitness, a maker of rowing machines, free weights, and other exercise equipment with headquarters in Corona, California.
The combined company, to be called Centr LLC and led by chairman Scott Dickey and Inspire’s president Jeff Laborde, is valued at more than $200 million including debt, according to reports, and currently has more than 200,000 subscribers worldwide, but mostly in Australia and North America. The 38-year-old action movie star, who has a combined 85 million followers on social media, launched Centr in 2019 and will be the second-largest shareholder of the merged company. Centr currently offers monthly subscriptions for $10, $20 or $30. There will be a focus on selectively integrating, cross-marketing and cross-selling its app subscriptions with sales of Inspire products.
Going forward, the emerging entity intends to offer its workout mindfulness and nutrition content in additional languages as it aims to amass 700,000 subscribers or more worldwide by 2026 via an expansion focused on Europe and Southeast Asia, Moross told Bloomberg.
