Decathlon acquires Bergfreunde from Backcountry

2023-11-27T16:24:00

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Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The transaction is still pending ...

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