Decathlon targets a 7.5% margin on 10-15% lower sales in 2020

retrait-sans-contact-decathlon-covid19_1_1_y1k2uvie

While predicting a drop of between 10 and 15 percent in its global sales for this year, due to the Covid-19 pandemic, Decathlon is planning to accelerate its investments in omni-channel retailing and the development of certain product categories to improve its chances for a relatively quick recovery. Thanks in ...

This is professional content

REGISTER a Free Account today or SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

Or continue reading this article by REGISTERING NOW. For team or company-wide subscriptions and enquiries see our corporate membership page.