Performance sock brand Endur Apparel has announced that it will now be operating under its new brand name Outway. This new brand positioning will be fueled by a $3.2 million investment led by Andrew Wilkinson of Tiny. Other investors include Shane Parrish, Jason Warner, Jonathan Becker, Rasool Rayani, Ben Moore, Tobyn Sowden, Janene Scordo, Tina Swinton, Rajiv Khaneja and Carla Matheson. Outway was founded in 2016 by ex pro cyclist Rob Fraser. Its first pair of socks was created out of a 46-square-meter basement. Following its rebrand, the team, logo and products of the direct to consumer athletic lifestyle company will remain the same, Outway said.

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