As Sports Business Daily reports, Fanatics has acquired WinCraft, in a move that will diversify the company’s reach beyond its core licensed apparel business. Established in 1961, WinCraft is a producer of sports-themed hardgoods and other non-apparel items. The company generates about $100 million in annual revenues, according to Fanatics, which is now negotiating rights from WinCraft’s partner roster of about 700 colleges, professional leagues and teams, championship events, English Premier League and other European teams, the Olympics, Nascar, Disney and other entities. WinCraft has been operating for the past 42 years under the chairmanship of Dick Pope, who has decided to sell the company and retire. WinCraft will continue as a brand, operating within the Fanatics Brands division, and will retain its headquarters of 60 years in Winona, Minnesota. Its other offices, in Iowa and Florida, will serve to expand Fanatics’ own office space. WinCraft’s current president, John Killen, will retain his title while also taking charge of hardgoods for Fanatics as a senior vice president. Killen will be reporting to Molly Adams, executive vice president of Fanatics and chief integration & transformation officer of Fanatics Brands. Adams is herself a relative newcomer to Fanatics. She was most recently president of the Famous Footwear chain of shoe shops and has also worked for Disney. In addition to Killen, Scott Shuler will be reporting to Adams as head of Top of the World (TOW), the collegiate headwear license that, along with other assets, Fanatics acquired in September from Vetta Brands.