The Adidas Group got strong investment-grade ratings from Standard & Poors and Moody’s – A+ and A2, respectively – with a stable outlook, making it one of the top-rated companies in the sporting goods industry. The two agencies praised the Big a for its diversification in terms of geographies, products and sales channels. S&P noted the relatively high level of its marketing investments and their effectiveness. Moody’s stressed that the group has a solid track record of growth in sales and operating margins over the past five years, comparing well with sector peers.