Corporate and M&A

Huski Wear, a new Swedish-based skiwear brand

2020-09-29T16:52:00

Huski Wear trio

With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...

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