Huub, a British producer of apparel and accessories for endurance sports, has launched a crowdfunding campaign on Crowdcube. It hopes to raise at least £250,000 (€277,000-$327,000) so as to “continue to scale its direct-to-consumer offering, expand the product range in its fast-growing cycling category, cater for the increasing number of women taking up endurance sports, and grow its presence in international markets, most notably the U.S. and Germany.” The triathletes Alistair and Jonny Brownlee, both sponsored by Huub, have invested in the company to get things going. Huub generated £4.8 million (€5.3m-$6.3m) in sales in 2019. Sales for the current year, thanks to a pandemic-related bump in endurance sports, are “on a par” with last year’s. Sales growth from 2015 to 2019 averaged 32 percent year-on-year. The company says that cycling apparel has soared by 681 percent and women’s wetsuits by 68 percent, presumably over the current year. According to Huub’s founder, Dean Jackson, “our average order value is up significantly – up 63 percent in the last six months – and our direct to consumer business is growing rapidly too.” Those who register for the Crowdcube campaign will “get 48-hours exclusive access to the crowdfunding page and will be able to become a shareholder before the public launch.” Huub is headquartered in the British city of Derby.