Itochu acquires marketing and licensing rights for Reebok in Japan

2022-05-16T14:44:00

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Tokyo-based Itochu Corporation announced that it has reached an agreement for Reebok’s marketing and licensing rights in Japan. Reebok is owned by New York-based Authentic Brands Group (ABG). Adidas formally completed the divestiture of Reebok to ABG on Feb. 28, 2022.

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