Japanese e-commerce company to acquire majority stake in Phenix owner

Shiffon-Estore-Phenix

As reported by sportstextiles.com, Japanese e-commerce company E-store Corporation has taken steps to acquire Shiffon, a Tokyo-based licensee and developer of brands such as Kappa and Hummel, and owner of Phenix, the brand founded in 1952 that is the official outfitter of the Norwegian Alpine and Olympic ski teams. Shiffon ...

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