Japanese e-commerce company to acquire majority stake in Phenix owner


As reported by sportstextiles.com, Japanese e-commerce company E-store Corporation has taken steps to acquire Shiffon, a Tokyo-based licensee and developer of brands such as Kappa and Hummel, and owner of Phenix, the brand founded in 1952 that is the official outfitter of the Norwegian Alpine and Olympic ski teams. Shiffon ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more