JD Sports Fashion has acquired Oi Polloi, an upscale casual menswear store in Manchester, and its online shop. Founded in 2002, the retailer offers clothing under its own label as well as brands such as Adidas, Reebok, Converse, Keen, Patagonia, Barbour, Ralph Lauren, Superga, Levi’s, Stone Island and Armor Lux. Peter Cowgill, executive chairman and CEO of JD, has become a director of the company. The business will continue to be run by its founders, Nigel Lawson and Steve Sanderson. They struggled through the pandemic, which led to the closure of a store in London’s Soho district. JD is said to have been attracted in particular by Oi Polloi’s customer base and its strong presence on social media, with almost 93,000 followers on Instagram.