Peter Cowgill, executive chairman of JD Sports Fashion, has sold 2,587,326 shares in the British company at a price of 745.61 pence per share, leading to total proceeds of £19,291,102 (€21,406,962-$24,889,334). The retailer’s share price has been sliding in the last five days from around 800 pence to less than 700 pence.