K2-MDV renames itself Elevate Outdoor Collective

K2 MDV Logos

Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company ...

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