U.S.-based sporting goods and retail industry consultant Matt Powell, who has been serving as a senior industry advisor at The NPD Group, is launching his own consulting and advisory service firm focused on merchandising, marketing and retail called Spurwink River. In October 2021, private equity firm Hellman & Friedman acquired The NPD Group, founded in 1966, with senior management retaining a minority stake.
After a retail career that spanned more than two decades at a former U.S. department store and three U.S. sporting goods shops, Powell has been a sporting goods industry analyst for more than 14 years. In his new firm, he will conduct work for company boards.
