Mathias Boenke: New Balance sees European sales of €1 bn doubling

By Eugenio Di Maria 2022-02-03T16:14:00

Picture Mathias Boenke

New Balance recently predicted that its sales would grow by about 30 percent to $4.5 billion in 2021, which would likely keep it as the sixth largest sports brand in the world. Reaching a new record level, a similar increase was booked last year in Europe, said Mathias Boenke, a ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest