Mathias Boenke: New Balance sees European sales of €1 bn doubling

Picture Mathias Boenke

New Balance recently predicted that its sales would grow by about 30 percent to $4.5 billion in 2021, which would likely keep it as the sixth largest sports brand in the world. Reaching a new record level, a similar increase was booked last year in Europe, said Mathias Boenke, a ...

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